Many of them less like to get call/sms from the apparel stores and from the hotels and restaurants. Get practically any digital video tour. https://www.trai.gov.in/TelecomPolicy_ntp99.asp If you continue browsing the site, you agree to the use of cookies on this website. The mobile advertising, mobile Internet, mobile banking and mobile entertainment services are growing in the world and in India, GSM operators and retailers expect to benefit from these mobile marketing tools. Sampling unit: all individuals between 18 years to 35 years in Ahmedabad, Sample size: 100 respondents Sampling method: non-probabilistic convenience sampling. Chapter-1LITERATURE REVIEWA study done by Heinonen & Strandvik (2003) showed that mobile channels are perceived tobe more personal than traditional and e mail channels. it is neither disturbing nor accepted.Despite substantial marketing potential, research on mobile advertising andparticularly through its most successful application, short message service (SMS) is stillembryonic. Looks like you’ve clipped this slide to already. https://www.aerodeon.com/whitepapers/Aerodeon_ MobileStrategy_v100.pdf. www.wikipedia.org You can change your ad preferences anytime. To come to the point, the mobile phone is rapidly becoming a practical direct marketing channel. applications augmented by developing new idea available online presence of many brands in this definitely must appeal towards the effect of mobile marketing on youngsters finger’s touch quickly we don’t know. Effect of Mobile Marketing on Youngsters Marketing Project Topics, MBA Base Paper, Advertising Thesis Ideas, Dissertation, Synopsis, Abstract, Report, Full PDF, Working details for Marketing Management MBA, Diploma in Business, BTech, BE, MTech … So most of them are not aware the services provided by the 3G,  People like to read the sms but they rarely go through it for mobile marketing because they generally feel that it will cost more and amount will charged. Also, some consumers mayperceive the channels as neutral, i.e. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. If you continue browsing the site, you agree to the use of cookies on this website. Mobile advertising may even step over the line of discretionand invade consumers’ privacy because of the personal nature of the mobile device. According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2007.  Family income of the people is increasing day by day so they like to use new technologies. 80 % of the respondents had positive experiences of mail order, 77% hadpositive experiences of Internet and email as marketing channels and the correspondingnumber for SMS and WAP was 65%. Those customers who like to respond mobile advertising are mainly for recharging schemes and other value added services. Even though it is too early to say whether mobile commerce and mobile marketing services are accepted or not in Turkey, the findings of the research conducted Turkish mobile phone users suggest that mobile phone users have positive attitudes towards mobile marketing tools except for mobile shopping. The total subscriber base, which has grown by 40% in 2005, is expected to reach 250 million in 2007. (Finnish Direct MarketingAssociation, 2002) The experiences of mail order, Internet and email experiences weremore positive compared to other direct market channels such as telemarketing and door-to-door sales. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. The beauty of mobile phones. A consumer expects messagesto be personal and of high interest and this makes the disappointment greater whenthey get undesired messages. See our User Agreement and Privacy Policy. Mobile marketing consumes excessive amounts of entry level types. That’s the main reason the to ignore the sms on the immediate basis. The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. The channel influences consumer responsiveness to marketingcommunication by being perceived as either disturbing or acceptable (Abernethy 1991).If the consumer considers marketing communication via a channel as disturbing it maynegatively affect the attention to and perception of the message. Sampling frame: all individuals between 18 years to 35 years in Ahmedabad. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Learn more.  To check the awareness of the mobile marketing on the youngsters of Ahmedabad city Concerningsatisfaction with information received, there seemed to be N.R.INSTITUTE OF BUSINESS MANAGEMENT 1. Besides mobile service quality, Bauer et al., (2005) emphasizes that entertainment value, information value and advertising content communication are some of the strongest drivers of the acceptance of the mobile phone as a marketing tool. Becker (2005) indicated that mobile marketing adoption and acceptance was on the rise. One of the implications of this survey suggests that potential mobile commerce users have price sensitivity, and that the lower price turns out 30 to be the most critical factor that motivates mobile phone users‟ adoption of mobile commerce. This creates high expectations forthe relevance of marketing communication messages.  Many respondents are not using 3G enabled mobile phone because the service is not launched in GUJARAT. Mobile phone is a new direct marketing device that provides direct access to consumers and interacts with them in a very personal way. Effect of Mobile Marketing on Youngsters. There are some factors playing a role in improving and increasing mobile commerce. 1.  To check the reliability of mobile marketing on the youngsters of Ahmedabad city. In a comprehensive survey concerning consumers’ experiences of directmarketing channels in Finland it was found that consumers perceived directmarketing channels differently compared to each other. Scribd will begin operating the SlideShare business on December 1, 2020 https://www.trai.gov.in/Default.asp For telemarketing and door-to-door sales thenumber of positive consumers was down to 30% and 25% respectively. See our Privacy Policy and User Agreement for details. If you wish to opt out, please close your SlideShare account. Chapter-1LITERATURE REVIEWA study done by Heinonen & Strandvik (2003) showed that mobile channels are perceived tobe more personal than traditional and e mail channels. Now customize the name of a clipboard to store your clips. •India has one of the biggest telecom markets in the world. https://www.ibef.org/sector.aspx Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. In contrast, the channelmay also enhance the acceptance of the marketing communication if it is perceived asappropriate for the specific marketing communication. Empirical examination of impact of Mobile Phone usage on the well-being of Fi... From Online to Mobile - Impact of Consumers' Online Purchase Behaviors on Mob... Aisber consulting dossier corporativo (1), No public clipboards found for this slide, Effect of mobile_marketing_on_youngsters_of_ahmedabad_city[1], Student at Sheth T J Education Societys Sheth Nanjibhai Khimjibhai Thakkar Thanawala College of Commerce and Sheth Jayantilal Tribhovandas T. Clipping is a handy way to collect important slides you want to go back to later.  Customers are now like to know full details before the buying the product and by the mobile advertising the detail of the product can not been known so people give less preference to mobile advertising. The wireless subscriber base has jumped from 33.69 million in 2004 to 62.57 million in FY2004- 2005. This creates high expectations forthe relevance of marketing communication messages. According to literature survey about consumers‟ attitudes toward mobile marketing, Tsang et al., (2004) found that consumers generally had negative attitudes toward mobile advertising unless they have specifically consented to receive the mobile advertising messages.