As a result the research format used in an investigation should be seen as a tool to answer the research question. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Research Methods: Basic Concepts and Methods, Sample study - Methodology, Analysis, and Conclusion Chapters, No public clipboards found for this slide. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 1.10 Research Method versus Methodology 1.11 Ethics and Business Research 1.12 Summary 1.13 Keywords 1.14 Self Assessment Questions ... research can help managers plan strategies by determining the nature of 7 . multiplicity of methods, procedures and models of research methodology which will help you to best achieve your objectives. Predictability. Steps in Research Process: 1. Here, the title ‘Research Methodology’ is used in which you describe in detail how you collected the data to answer your research questions stipulated in Chapter 1 – Introduction. According to Denzin and Lincoln (2005) a research methodology or strategy is determined by the nature of the research question and the subject being investigated. 1.7 Major Topics for Research in Business 1.8 … If you continue browsing the site, you agree to the use of cookies on this website. Generally, research has to follow a certain structural process. Research is systematic and Scientific • Research is a scientific and systematic search for pertinent information on a specific topic. Scientific. Systematic and scientific search for getting relevant answers on any taken up specific topic. 1- kotthari, The nature of research - observation and writing, The nature of research (group 1 research), Scope of research - Research Methodology - Manu Melwin Joy, Research Methods: Basic Concepts and Methods, No public clipboards found for this slide, Nature of research - Research Methodology - Manu Melwin Joy. See our Privacy Policy and User Agreement for details. 1 Research Methodology The study of conducting research is Research Methodology. See our User Agreement and Privacy Policy. It can include both … Objectives of Research – ♦ To gain familiarity or achieve a new insight towards a certain topic. Extensive Literature Review 3. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. : 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Scope of Business Research 1.3 Business Research Defined 1.4 Basic Research and Applied Research 1.5 Managerial Value of Business Research 1.6 When is Business Research Needed? Learn more. o Make better decisions: personal & wor… As a result the research format used in an investigation should be seen as a tool to answer the research question. Academia.edu is a platform for academics to share research papers. Definiteness. Turan Lesson No. 7. Nature of research 1. Looks like you’ve clipped this slide to already. Research is a movement from the unknown to the known. Glass of red wine reduces risk of cancer BUT increases liver disease  Determine if conclusions are reasonable- are they rational or a leap of faith? As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Verifiability. Research is a scientific and systematic search for pertinent information on a specific topic. If you continue browsing the site, you agree to the use of cookies on this website. 5. It is a science of studying how research is to be performed. According to Denzin and Lincoln (2005) a research methodology or strategy is determined by the nature of the research question and the subject being investigated. See our Privacy Policy and User Agreement for details. Research: The word research is composed of two syllables “Re” and “Search”. 1. situations by identifying the existence of problems or opportunities 3. This is where your knowledge base of research methodology plays a crucial role. 8. (ii) Research requires expertise. Developing the objectives 4. Research: The word research is composed of two syllables “Re” and “Search”. You can change your ad preferences anytime. If you wish to opt out, please close your SlideShare account.