Unfortunately, you don’t appear to devote much time to discussing one of the most effective, inexpensive, and highly respected methods of driving traffic to a site or offline business. Did I miss anything? (Traditional journalists hate press releases.). They call you and do a “pre-interview.” They don’t refer to it as a “pre-interview.” They simply call and start talking to you. Your post is very comprehensive and useful. This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Most people don’t understand that, however. At my website, you can learn all about how to use them to unfair advantage; with your competitors getting rubbed out! The lights produce annoying glare. Part II will be featured next and focus on broadcast publicity. Pros and cons of TV and radio publicity This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Consider the benefits and challenges to make the most of PR in your business. All Rights Reserved. This is the first in a three-part series on the advantages and disadvantages or print, broadcast and online publicity. I also haven’t heard about broadcast outlets requiring hefty fees similar to the fees for reprint rights that big newspapers and magazines require. That’s my list of pros and cons. If a talk show host loved your interview,  don’t be surprised if the program invites you again. And you need to be looking at the host, not at the camera. Part III will be featured next and focus on online publicity. Beyond the potential impact of negative publicity, two major problems arise from the use of publicity: timing and accuracy. Publicity offers the advantages of credibility, news value, significant word-of-mouth communications, and a perception of being endorsed by the media. Pros and cons of free publicity in newspapers, magazines. If you know the advantages and disadvantages of each, long before the campaign begins, you’ll be in a much better position to schedule your pitches in enough time for certain media to cover your story. Here are the most important things you need to keep in mind for print publicity. If done well, it can be a cost-effective way to get your message to a large audience. Twitter Facebook LinkedIn Flipboard 2. But that same passion might not come through in a printed story because the reporter has complete  control. How do radio hosts know how you sound? Proper use of publicity can result in higher sales, as your company and products are exposed to a wider net of customers. Honestly, I simply ran out of time. Please add to them in the Comments below. Find out how to syndicate your content with B2C, Ask Webinar Registrants: ‘What Do You Want to Learn?’, Pros and Cons of Generating Online Publicity, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: Everything You Need to Know About ATL, BTL and TTL Advertising. This includes newspapers, magazines, industry publications, alumni magazines, business journals, print newsletters and niche publications like church bulletins. I am referring to press releases; although I’m sure you will cover them separately. This is the … Unlike marketing, which can come across as a sales pitch, publicity often carries the authority of an independent voice. PublicityHound.com. But I seldom hear about TV or radio stations that hassle you for including, at your website, a segment in which you’re interviewed. Your comment may not appear immediately. Somebody is holding up cue cards. Joan Stewart January 30, 2013. Our comments are moderated.