Once people have attended your event, you want to show appreciation for their patronage. Last chance to see [Speaker/Performer] live at [Event Name]! This not only makes them feel good, but encourages them to return for your next event. You’re awesome for attending [Event Name]. Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online, Largest [Event Type] in [Geographic Location]: [Event Name]. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired. When sending out last-minute reminders, you want to create a sense of urgency and fear of missing out (FOMO) to get the open. What did you think of [Event Name]? The two most important components of your email content are your subject line and your CTA. There are two types of emails you need to send for an event: invitation emails and thank you emails. Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation. It can be frustrating to figure out where to start. The emotional appeal isn’t for every brand, but it can be an effective tool in a few special instances. Because you can say thanks while asking for invaluable attendee feedback. Join us at [Event Name]! Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. Many event promoters put a ton of time and effort into their promotional emails, then neglect their post-event communications. Why? potential event-goers to your conference or festival, 7 Email Copy Templates to Sell Out Your Next Event, Event Sponsorship Proposal Emails: 3 Free and Effective Templates, 4 Benefits of Sending More Targeted Event Emails, The Ultimate Event Advertising Plan for Busy Event Creators. The only way to increase click rate, open rate and response is the email subject line. First, who’s your audience? Get your tickets now! Another tactic to take is personalization — using a recipient’s name or city can increase open rates by 20%. Your email subject lines must contain specific information and must be precise and direct. We teamed up with the experts at MailChimp to create a series of easy-to-use email templates that can help. Consider the following “formulas” for some situational subject lines that can really amp up your event subject lines. 1. Exclusive ticket price just for [Recipient Name], Hi [Name], it’s here: [Event Name + Year]. You’re planning an important event and you’ve run into a problem. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras. Quiz: Are You Charging the Right Price for Your Event? It’s a great opportunity to get your subscribers interested in your event. Have a special reason to celebrate your customers? As the sense of urgency emails, use promotional offers sparingly. Highlight discounted prices or unique perks for returning … An informational subject line is exactly what it sounds like: a subject line that presents information critical to your customer’s decision-making process. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Get your tickets before they sell out, This session on [topic] will have your LinkedIn circles talking. You may only have about 40 characters to encourage readers to open your emails, so use that space (and negative space) wisely. Sending event emails isn’t as difficult as it seems; there are some simple guidelines to follow that will make the experience simpler. If people don’t open your email, how will they click your call to action? Or are you targeting a specific crowd for a nonprofit gala? Yet, your follow-up email is one of the most important you’ll ever send. You’ve done all the word-of-mouth promoting you can do and need to approach your email list, but you don’t know where to start. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Join us at [Event Name]! A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. Here are 18 email subject line hacks you can put into action right away.